If you are a CEO or founder looking to build a stronger presence online, there are three videos you should consider recording first.

These videos are not designed to chase trends.

They are not dependent on viral sounds, trending topics or short lived attention.

They are evergreen content assets.

Content that can continue working for your business long after it is published.

And if you are starting your content journey, these three videos can provide the foundation for how your audience understands you, your business and the value you provide.

1. Who I Help

The first video every CEO should consider recording is:

Who do I help?

Many businesses focus too much on explaining what they do.

They talk about their services.

They list their products.

They describe their features.

But potential customers are often asking a much simpler question:

“Is this for me?”

Your content should make that answer clear.

Instead of simply saying:

“We provide marketing services.”

You could explain:

“We help founders and businesses create consistent short form content that helps them build visibility and attract more customers online.”

The second explanation is more specific.

It immediately gives the audience a better understanding of who the business serves and what problem it solves.

Your video should communicate:

• Who you help

• What problem you solve

• Why you do what you do

• What makes your approach different

A potential customer should be able to watch the video and quickly understand whether your business is relevant to them.

This type of content can become one of the most valuable videos on your social media profile because it answers a fundamental question:

“What can you do for me?”

2. My Story

The second video is:

My Story.

People connect with people.

Behind every business is a person, a journey and a reason why the business exists.

Your story can help audiences understand:

• Why you started

• What you have learned

• The challenges you have faced

• What drives you

• Why the business matters to you

You do not need to share every detail of your personal life.

You do not need to turn your entire history into content.

The purpose is to provide context.

People want to understand the person behind the business.

Why did you decide to start?

What problem did you see?

What experience shaped your approach?

What keeps you going?

These questions can help your audience see more than just a company.

They begin to see the person behind the decisions.

That can create a deeper level of connection.

Two businesses may offer similar services.

But the story behind each business can be completely different.

Your story gives people a reason to remember you.

3. Frequently Asked Questions

The third video is:

Frequently Asked Questions.

Think about the questions you answer repeatedly every week.

What do potential customers always ask before they decide to work with you?

What do clients often misunderstand about your industry?

What do you explain during almost every sales conversation?

These questions are content opportunities.

Instead of answering the same questions individually every time, record your answers once and turn them into useful content.

For example:

“How much does your service cost?”

“How long does the process take?”

“What happens after I book?”

“What makes your approach different?”

“Who is your service best suited for?”

Each of these questions can become its own piece of content.

This does more than save you time.

It also helps potential customers find answers before they contact you.

Why These Three Videos Matter

Together, these three types of videos help your audience understand:

Who you are.

What you do.

Who you help.

Why you should be trusted.

They create a simple but powerful foundation for your online presence.

Imagine someone discovering your business for the first time.

They watch your Who I Help video.

Now they understand whether your business is relevant to them.

They watch your My Story video.

Now they understand the person behind the business.

They watch your Frequently Asked Questions videos.

Now they have answers to some of the questions they may have had.

By the time that person contacts your business, the conversation can begin from a completely different place.

They may already understand your story.

They may already understand your expertise.

They may already have a better understanding of the value you offer.

Evergreen Content Continues Working

The biggest advantage of these videos is that they are not tied to a trend.

A trending video may generate attention for a few days.

An evergreen video can continue helping your business for months or even years.

Someone may discover your profile six months after you publish the video.

They may visit your website.

They may be referred to your business by someone else.

They may find you through a search.

These videos can continue providing context and answering questions long after the original publication date.

That is what makes them valuable content assets.

Start With Clarity

You do not need to start by creating hundreds of videos.

You do not need to chase every trend.

You can start with three simple questions:

Who do I help?

Why did I start?

What questions do people always ask me?

Answer those questions clearly and honestly.

Then turn the answers into content.

Because before people decide to work with your business, they need to understand it.

And sometimes, the most valuable content is not the content that goes viral.

It is the content that helps the right person decide:

“This is exactly who I need to speak to.”